The festive season is upon us, and it’s time to start looking ahead to 2023 and what colours are predicted to be on trend.
It’s actually quite interesting this year. Two of the leading lights in this space are Pantone and Coloro + WGSN. Pantone predicts colours for fashion and design, whereas Coloro + WGSN is more focussed on online trends.
Last year, Pantone went with Very Peri, a deep periwinkle blue with with a red violet undertone. Coloro + WGSN chose Orchid Flower, a saturated magenta colour.
And in 2023? Well, it appears they’ve almost swapped!
Pantone has created Viva Magenta, a deep, soft red. Honestly, reading the blurb as to why it was chosen is a bit like reading a word salad. I think they just grab all sorts of adjectives, bundle them together in sentences and that’s it. Their version of Miranda from Devil Wears Prada explaining the periwinkle blue sweater.
Coloro + WGSN, on the other hand, has gone with Digital Lavender!
Similar outpouring of effusive words, although essentially it’s meant to evoke calmness and serenity.
So there you have it – the more things change, the more they stay the same!